Two weeks ago, on the 13th of October, Cuyahoga Library‘s Parma-Snow branch hosted a free Indie Author Con and Showcase. Cuyahoga Library is a pillar of Northeast Ohio’s literary community, with multiple programs and facilities supporting writers and bibliophiles of all stripes. However, I realize not everyone is lucky enough to live within driving distance of this fantastic library system, so I want to share some of the information I took away from its most recent conference. Since there is a lot to convey, I split the information between two posts.
Truly, one of the things I love best about cons is meeting new people with the same interests as myself, as well as reconnecting with others I have not seen for some time. It’s invigorating to be surrounded by creative people, and I always leave more inspired than when I arrived. When the conference started, the first panel of guests were representatives of different local writing organizations. I will link to them below, along with short descriptions.
“Find Your Writing Tribe”
–This group meets monthly at the Twinsburg Library, primarily for female writers of crime stories, both fiction and non–although male writers are also welcome. They periodically organize field trips for members. In the past, they have visited the Medical Examiner’s Office as well as the Natural History Museum. At meetings they may have guest visitors, such as a poison expert giving a talk or a visit from a cadaver dog. In November, a judge will speak to them about criminal procedure and trials.
–This writers’ organization hosts multiple events, both free and low cost, at various locations throughout the Cleveland area. They have published a chapbook of Cleveland stories, and will take part in the Cleveland Humanities event; they also host members-only mixers, and offer monthly poetry workshops and general writing classes. They also organize a free writers’ conference called INKubator annually at the Cleveland Main Library. Membership is $50 annually.
–A writing group that meets monthly at the Parma branch library for kind and helpful feedback. Interested parties can go to one meeting without submitting, then after they may sub a 3,500 word manuscript for critique by the group.
–Literary Akron is relatively new organization dedicated to promoting writing and appreciation for literary arts in the greater Akron area. They have been working behind the scenes to bolster a number of smaller efforts around town and are planning a formal launch of the organization in early 2019.**
In the meantime, they may be contacted via email at Literary.Akron@gmail.com
–This local group aims to support authors and illustrators of children’s books, focusing on community and craft.
Northeast Ohio Romance Writers of America
–This organization requires membership in Romance Writers of America, although interested parties may attend two meetings for free. They meet one Saturday a month year-round (except in July) from 10am – 1pm. Other benefits include online workshops (membership not necessary), a Spring writing contest, and an annual members-only retreat in November.
“Hybrid Authors: Best of Both Worlds”
(Mary) Kathleen Glavich & Abby L. Vandiver
This second panel of guests featured two prolific authors kind enough to discuss their personal journeys via combined traditional and self-publishing. While a traditional publisher has more control over content since they are investing financially in the work, self-publishing authors exclusively control their content while assuming any financial risks.
Mary Kathleen Glavich has written over eighty religious books since 1972. While she’s published traditionally–and still does, on one occasion a publisher broke their contract with her; she decided to publish the book herself. She enjoyed the complete editorial control she had over content and cover choices, and has since self-published some of her previously out-of-print books as well.
Abby L. Vandiver has published twenty books in the five years since she began her writing career. She began self-publishing as a way to generate revenue and get her work known, before transitioning to the traditional publishing model. In 2017, she made the Wall Street Journal’s Best Seller List, which attracted both a traditional publisher as well as an agent.
Her first book, however, was a manuscript she had written years earlier, that her daughter found in the garage. When Ms. Vandiver decided to publish, she did not want to go through the process of traditional publishing, including the waiting period for a manuscript to become a published book. She also did not want to spend money for a vanity press. She discovered she could publish her book, without cost to herself, through Amazon.*** The first two months, she had no sales, so she analyzed the best seller list and made some adjustments. Then she sold five books–still without cost to herself. She invested $25 (EREADER NEWS TODAY, now priced higher)for a promotional package, which resulted in selling 525 books!
Every book after that became a best seller in her category, through independent promotions and FaceBook.
Although she started as a self-published author, she was approached by an agent for her second book, and now has traditionally published books as well. She spoke at length about the Amazon publishing model she used, as well as the difference between traditional versus self-publishing.
At this time, Amazon takes about 70% of royalties for discounted books (.99 cent model). However, if the book costs more (not discounted), the model is reversed. Amazon also pays for each page read on borrowed books and lets you sell at your own price, although it does not allow you to publish in other formats. She suggested the discount .99 cent model as a great way for self-publishing authors to market their books, by getting their name out there and read; the discount model can be profitable.
During the Question and Answer session, both authors agreed on the necessity of establishing an author platform through social media and a website. Mary Kathleen Glavich also suggested using other local promotional media such as tv, radio, and newspapers. Abby L. Vandiver suggested promotional FaceBook parties with other authors, Twitter groups, and creating virtual box sets with other writers–utilizing their combined marketing resources. She also advised asking other indie authors for suggestions, as they are generous and love to share their expertise.
Part II of this post involves legal issues for self-published writers and will (hopefully) be up next week. I hope you found this helpful, and–if you don’t already do this–support your local libraries!
*Permission to post photo of flyer kindly granted by Cuyahoga Library
**Description courtesy of Scott Piepho
***I do not know if this Amazon publishing model is still current. I would suggest further investigation if you are interested.